Have you ever visited a sales page, liked the product then decided to come back later but forgot about it because you became too busy with other activities? This happens to online and off-line businesses every day. Most people who view a product online will not purchase it the first time they see it. It takes several reminders before the person decides to purchase something. This is why a follow-up autoresponder is a "must-have" tool to boost your sales.
How a follow-up autoresponder will boost sales
1. Get a sequential autoresponder
This refers to software that is web-based, installed on your own server or on your desktop. They allow you to send a series of follow-up e-mails at pre-scheduled times to your customers. Web-based autoresponders are the most popular because you can set-up e-mail campaigns from anywhere at anytime as long as you have a computer and Internet access. Professional autoresponder companies such as Aweber, GetResponse, iContact, Constant Contact have a team of dedicated professionals to make sure your e-mails are delivered and you don't receive any spam complaints. They all charge a monthly fee which increases as your subscriber list expands.
If you don't want to pay the monthly fee for a web-based autoresponder install a script on your own server or purchase desktop software. Be aware..you may encounter a few problems. For instance your web host may have a limit on the amount of e-mails you can send in one day. If you receive any spam complaints you'll have to contact the Internet service provider (ISP) yourself. This costs you time and money.
I recommend sticking to a professional web-based autoresponder service.
2. Write a series of at least 7 follow-up messages
Most marketers agree it takes at least 7 follow-up e-mails to make a sale so you need to prepare your content ahead of time before loading it into your autoresponder. Write your own unique content or use the content you have already written such as articles or blog posts. If you don't want to write the content yourself go to one of the top article directories and search on your subject. You'll be able to get lots of articles. Before using them obtain permission from the authors. Most authors will be happy for you to use their content as long as you include the resource box at the end of their article.
Make sure each follow-up message contains great content to keep the interest of your readers. At the end of each e-mail tell the prospect what to expect in the next e-mail. This helps them look forward to receiving more of your content and provides a smooth transition between e-mails.
3. Sell products on autopilot
Don't be afraid to mention your product in your follow-up messages. Most people don't buy something the first time because they don't know enough about the product. If you provide content that answers your prospects' questions they'll be more open to buying from you. Include a link to your product sales page at the bottom of each e-mail message because you never know when a person is ready to purchase. It could be during your third message or your seventh.
Once you have your e-mail autoresponder system set-up you'll be able to sell products on autopilot. If you want to make more money set-up multiple autoresponders for different products.
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